Building a Book Marketing Strategy Before Your Launch

Identify the readers you want to reach

Start with the readers who are most likely to care about the book's subject, genre, and promise. This focus makes communication more specific and useful.

Plan a sustainable timeline

A launch plan can include pre-launch preparation, release-week communication, and post-launch attention. Leave room for the author's capacity and existing commitments.

• Key book information and retailer links
• Reader-facing messages and content
• Outreach opportunities
• A plan for continuing after release day

Connect promotion to the author platform

The most useful launch work often supports a longer reader relationship. Consider how each action can remain useful after the initial release period.